Contextual Popunders???

Just over a week ago we started a test to see whether Contextual Popunders could deliver results for one of our customers.

Last Year

The customer had previously used old style popunders (over a year ago) and with 10,000 hits, no enquiries were produced from normal pounders. This time around we've gone for a small campaign of just 5,000 hits and about half way through that and 1 enquiry has been received. Better results, but as yet not great results to shout about. I suspect though that 1 enquiry is enough to warrent a bigger test - the profit on just 1 sale will cover 20,000 hits, plus leave some of the profit in the bank!

The Difference

The great advantage of the Contextual Popunders is that like adsense and other PPC systems, you select specific keywords that will trigger the advert. For the test we were very specific about what we wanted and just take UK traffic, so I expected the campaign to run for months. But it looks like it will be complete very soon.

This means your popunder only delivered when the site is relevant (popunder categories can be quite vague). For example, the site is using Travel and Tourism, which covers package holidays, car hire, insurance, travel guides etc. By using keywords, our advert is only delivering for sites mentioning "Villas Orlando" and similar.

Such specific targeting also means that the visitors are sent to a page showing only relevant properties, thus cutting out a step in the process of finding what they want.

A bigger campaign is needed to prove the results, but so far the test is showing that there just might be a chance of success.