How carefully does your website portray your major selling points? Have a look at your site now and think about it?
What is your major selling point - why should customers shop with you, not the next seller? If you sell a unique product or service, then it's likely that the answer is that no-one else sells it, else you really need to think about this question.
You might offer a superb customer service, or prices that beat everyone else. Maybe you offer free deliver and fancy packaging. Is this obvious when the potential customer opens up the website?
If you offer gift packaging then show a well packaged item on every page of your site. If it's exceptional customer service then on every page show the phone number, tell them when the lines are manned and spell out your operators are there and have the time to talk.
But what if you offer fantastic prices? Well why not take a leaf out of the supermarket's books and research for key products what your competitors are selling them for and display this information on the pages. This saves them hunting around on other sites to compare prices and maybe forgetting where they saw your fantastic prices. Just make sure that the prices are regularly checked by you!
Tomorrow, we take this though one step further. Very daring, very cheeky. But worth a read!
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