Making more money from your site

So you have visitors arriving on your site and they are ticking over making purchases, but how else can you turn these visitors into income? Here's some ideas.

1) Display external advertising. Depending on your site, it may be suitable to carry some advertising. Maybe Google Adsense or banner adds.

2) Sell add on products. Look at what they have in their shopping basket and see what other people who have chosen those items have bought with them.

3) Sell special offer. Add small ticket price items that they might be interested in. Display them around the basket areas of the site.

4) Offer free postage. Take a look at your customers' average basket order value and offer free postage for a small amount above that. Then watch and see if the average order value increases.

5) Offer special offer items for basket amounts. Again, look at average basket order values and offer free or discounted goods when the basket total is a little more than average.

6) Add monthly 'trinkets'. Have a special low-cost item made and each month make one of these available for above average order baskets.

7) Ask your customers to join your mailing list.

All are very simple ideas, aimed at increasing sales and bringing in more cash in other ways. I'll talk more about each of these ideas over the next week or so...