Website Marketing With Expired Domain Redirects

If you are looking for a cheap way to send plenty of targetted website traffic direct to your website, expired domain redirects could be just what your business needs.

What exactly are these? Across the world people register URLs and publish a website to them. They actively promote their website - through link exchanges, forums, one way links etc. This can develop long term traffic - for example, a site that I removed 8 months ago is still generating enquiries as to where the links have gone.

So for many months after a website closes it can be generating high volumes of traffic still. Traffic, or visitors, who may be looking for a service that no longer exists. If you had the time and the money, you could buy the URL when it expires and use that as your own. So instead of visitors going to the expired site, they go to your site instead. If you know this site sold similar services to you then you should be onto a winner.

But it takes a lot of time and effort to find and buy the right URLs and they can be quite expensive. So what's the easier alternative? Well, quite simply, you buy the traffic from someone who is doing the hard work for you!

Allow a traffic service to buy up the domains and categorise them. You tell them what category of traffic you want and what page on your website is relevant to the traffic and they sort the rest out for you.

Given that the seller knows what the content of each old site was, there's a good chance they can acurately match traffic to website wanting traffic. Usually these services have hundreds of different categories to choose from, making it very accurately targetted marketing.

Another benefit is that the seller can see the IP address of the incoming visitor and usually work out with a degree of accuracy their country of origin. This means that you can not only choose a category, but also a country that your visitors should come from.

What are the downsides? Well, on the whole it's usually very cheap. But there are times when the traffic can be slow, especially if you are needing just UK traffic. Some service providers have stopped offering UK traffic over the last few months. But if you aren't worried about just having UK visitors, then this isn't a problem.

Expired domain traffic can be highly targetted and given it's low cost is well worth trying out, even if you just run a small campaign or two.