Monday 10 December 2007

Anchor Text - Week 2

Time to catch up with the happenings of the Anchor Text Experiment. Just what is the best anchor text to use in a link? Your favourite keywords; your site name or just something random?

Site 1 uses just Click Here. It currently has 6 pages listed on Google, so with 5 posts, 2 archives and a home page, that's 2 pages missing. The home page was last cached 7 days ago; the November archive 9 days ago and the December archive 7 days ago. The three cached posts were picked up 9, 9 and 10 days ago. Given it takes a day or two to go from cached to listed, these can all be considered to be in the last week.

Site 2 uses keyword links such as Compare Mortgages. This site, although treated identically to the first, has only the home page (cached 7 days ago) and 1 of the early posts (cached 10 days ago) listed on Google. Within the omitted results, there are also the November archive (cached 9 days ago) and a copy of the home page (cached 5 days ago).

Interestingly, I noticed that one time I linked to the sites using www., the other times I've missed that. That's what's caused the home page to be listed twice on the second site. But early results do seem to show that the first site is performing significantly better.

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