Have you ever made a suggestion to a customer about the layout of their own site and then realised that you yourself should probably do the same?
One site that's about to go live has plenty of text on each page, so I've suggested to the customer that she includes a line or two at the top of each page to summarise what that page is about - telling the reader what they are about to read. It means the reader doesn't have to continue with the page if it's not relevant to them and they know the information they want is on that page if it's relevant.
A few minutes ago I was skimming through the new version of my own website and realised there are quite a few pages with plenty of text that just get straight into it. Now I've got to go through the new version and add a line or two (in a clearly different font) to the top of each page to introduce the page - for example "Below are details of our web design services available to local customers" etc (Webdesign Southport page).
Don't just talk about it - lead through example!
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