Google Page Rank

Let's stop for a moment and before I charge headlong into another experiment and see exactly what Google Page Rank is.

In short, it is a measure of how popular your page / site is according to Google's latest ranking. That little Google Page Rank bar at the top of your screen is seen as a measure of success (or failure) as it turns from grey to green. Maybe too much weight is put on it's exact value by well meaning people. But Google is a major search engine, it makes this value known to the world and like it or not, it's a measure that's here to stay.

A grey barred google page rank used to mean a banned site or very new page. But now it is all too frequent and basically means an unpopular page. A Google Page Rank of 0, 1 or 2 means a fairly unimportant (or very new) site / page and it's unlikely that the page will be read by Google very often – so changes might only be picked up once per month.

A Google Page Rank 3 or 4 is about the average, but recent updates have seen a lot of falls, so 3 might be more frequent that it used to be and 4 harder to come by. At this level Google will be visiting weekly.

Page Rank 5 is good, rare and seems hard to maintain for an average site. You need to have some good links in – probably a one way link or two from a quality authority site. For example accommodation sites can get this through being listed in good accommodation directories.

Page rank 6 and above is reserved for quality sites with trusted links in and here we are getting into the realm of daily visits from Google to collect changes.