Wednesday 28 November 2007

Would Google Just Ignore Links With Keywords?

In yesterday's post I explained why I think Google would ignore links with keywords in them. I'm not saying that the algorithm is as simple as that nor that it would stop there.

Say a page is full of links that Google decides are full of keywords and it flags as potential spam to ignore. What's the next obvious step? Well if too many of the links on the page are keyword related, then why not flag the entire page as potentially spam? After all, it could indicate it is likely to be a list of gateway pages or a links directory.

What when a lot of pages in a site are then flagged as potentially dangerous? If too many are flagged as dangerous then why not punish the site – drop the page rank of the site. It's using bad practices, so the page rank is dropped to prevent its bad practices going any further.

Am I convincing you yet? I'm not saying that it definitely happens, but it could be one of many indicators that add weight in on equation. Maybe there are certain levels of tolerance and only once you receive too many flags are you punished. But it needs looking at further.

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