Make Your Last Post of the Month A Good One

Or at least the first paragraph. Why?

It's something that has only just struck me. Look at what pages search engines have cached for your blog. Assuming the most important pages (to search engines) list first, then which pages list first?

Usually the home page then all pages that link off that – which are usually the archive pages.

When Google shows these archive pages, where does it take the text from? If you haven't got a long introduction then it's usually from the first paragraph of the top post – or put it another way, the first paragraph of the last post of the month.

So if there are keywords you are trying to improve your blog on, make sure that your last post of the month includes these well and that they appear in the first paragraph.

There's another flash of inspiration for you!