Tuesday 27 November 2007

Why Would Google Ignore Keyword Links?

Quite simple – it could be seen as a sign of link building for SEO – which Google does not approve of. Consider the following scenarios.

1 – You are writing a blog about your exploits and one day someone take pictures and posts them on local website. You thank them and link to the pictures, probably with the text 'read more here' or 'see pictures here' or even 'click here'. Not exactly high SEO links.

2 – You exchange links with another site. You are trying to improve your rankings for a particular keyword, what anchor text do you use?

3 – Pay for a blogger to link to your site. Again you are trying to improve your search rankings. What anchor text do you use?

4 – You are adding some gateway pages to you site, for particular pages. What anchor text do you use to link to the new pages?

Only 1 of the 4 linking methods above is approved by Google. It's also the same one in which you are unlikely to use high value keywords in the anchor text. Still think it is unlikely that Google would ignore those links?

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