Being in the UK, customers quite often ask whether a .com address is better than a .co.uk address? As quite often happens, there's no fixed answer, but usually I think that .co.uk is better than .com.
If you want to appeal to a multi-national audience, then .com can be better. For example, my own Godiving.org website has a 'US' domain name as I wanted the site to appeal to any diver. I didn't want foreign divers thinking it was just aimed at a UK audience.
But on the other hand, CompareMortgageRates.co.uk is aimed only at a UK audience. It only displays UK Mortgages and financial products. And when searching on terms such as "Compare Mortgages", if the site is returned in the list then the .co.uk at the end instantly shows the site is aimed at the UK, so visitors know they can see what they want there.
The other advantage of the .co.uk is in search results. Going back to yesterday's post about using keywords in domain names, I mentioned it can help. Well if someone searches for Mortgage Rates UK, then using a .co.uk name puts the UK into the domain name and should help in the search positioning.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment