Sunday 24 February 2008

Mix 'N Match

It's interesting to see what businesses some customers run together. Quite often they are complimentary, or there's a clear progression from first to second business. Other times, you just wonder how they have stubmled upon the businesses.

Take Jon, he extended his golf to include logo golf balls and other printed golf equipment. That then extended to a full catalogue of printed promotional gifts. So golf gear and printed pens might at first glance not appear connected, but it's easy to see how they went from one to another.

Likewise, I've previously Traceys's dog walking and dog breeding sites. Very clear how they can be connected.

But this is the one that puzzles me. A customer that was starting 2 new businesses at the same time. The first, a print and design business, the second a bouncy castle business. How do you manage to start up 2 such different businesses at the same time? It's an interesting combination, I suppose it really is not keeping your eggs in one basket! Good luck to them, and all our other customers!

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