18 months ago I was contacted by a potential client asking if I could do a simple, 1 page site for her. I gave her my standard quote and she was a little disappointed - I'm not exactly expensive, but it was still double her budget.
My workload wasn't prohibitive, but wasn't quiet and she sounded easy to please, and I guessed that I could get the majority of the site done that day, using a template. So we struck a deal for my lowest priced site (ever).
She was easy to please and the site does look good. After registering a URL there wasn't a great deal of money in the build, not even enough to buy a case of cheap wine. But do I regret it?
Well the day in question I was waiting on other customers getting back to me, so I had the time to work on her site. I was able to fit her site in without affecting other work, so a few quid profit was just that - a small profit.
But since then, she's been back for another small site (at a similar price) and then a bigger site (at more realistic price) and she's preparing the text for a 4th site. A good customer! What's more, she referred another customer to me, who I would never have been introduced to without her, who had a site at full price. And then she came back with a second site.
The original customer has now referred a second friend to me, for another small site. Not sure how big yet, but if it comes off that's another success.
So was it worth doing a very knocked down price in the first place? Well with this network of friends passing me further work then definitely. Maybe if I'd been very busy or she'd been a fussy customer then I might have felt different, but my always accepting every offer of work has paid off here.
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