Tuesday 26 February 2008

Build My Site For Free - It's Good For You

Going along with people wanting the site on a profit share basis, there's also the people that are hoping for a cheap site in return for a good name, or thier contacts.

"You're name will be associated with my site and that's good advertising" - is a popular one. But as I said yesterday, most people asking for a site on the cheap are also not expecting to invest in marketing.

So if you aren't marketing the site, then people aren't seeing it, and your promise is worth, well as much as you are wanting to pay for the site... But then you are expecting loads of visitors because my skills are so great you'll be number 1 for every keyword on the planet?

Fine, but when it's a new idea, people aren't searching for it, so there's no point being number one. If you are a mortgage site then yes, there will be lots of suitable traffic. But if you have invented a new widget, then how do people know to look at you?

Then there's the people promising lots of contacts will have sites after them - lots of people who also want them on the cheap? One of my very first potential customers offered this but was good enough to admit that his friends would also want cheap sites. But he was also dealig with adult sites - so nothing came of the site.

On the whole, those who promise loads of referrals in return for a low budget site bring next to nothing. Those that just get on with the site, have a good marketing plan and are successful are those that bring the referals back in.

If a customer thinks they can bring plenty of referals them I'm always happy to talk about commission rates, but that's based on what they have done, not what they might do.

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