Expired Domain Traffic

This form of marketing is farily 'new' and does seem to struggle a bit, especially within the UK.

Basically, someone has owned a website and built up a load of traffic. For whatever reason they don't renew the domain name. Maybe they forget. Maybe they just give up. Maybe they have too much on the go.

Whatever the reason, there's a good chance that if they have worked hard on that site that it is still receiving traffic. In that case, if it looks like the site is getting enough traffic, then traffic wholesalers will buy the domain name.

I've tried this with mixed results on my mortgage site - it very much depends on who you buy traffic from, luck and which way the wind is blowing!!! But what will happen is that I buy 10,000 hits from a financial category. The wholesaler will look at the campaign and decide that it's relevant to mortgages (obvious) and then when they next have traffic arriving at an expired domain that they have bought that was relevant to mortgages, they will instead send the visitor to my site.

The theory goes that the person was looking for a mortgage site so they now have a mortgage site. Perfect. But traffic in the UK is slow at the time of writing and it's hard to buy UK specific traffic.