Continuing my review of what you can do to help a page acheive a goog search engine ranking - but don't forget to look at the post about what not to do!
Links to internal pages Include the keyword in the file name and in the anchor text, but keep the filename reasonable.
Site structure Keep the site easy to navigate. Ensure visitors and spiders can easily pass through the pages. Supply a usable site map and separate keywords in url with hyphens. Make the site map linked to from every page.
External links out Avoid link farms / free for all links - these will harm you. Check the Google Page Ranking of sites you link to and the popularity of these pages. Be ready to remove links to sites that suddenly drop or links that stop working. Include only relevant links on each page and keep the number of out links to less than 100 per page. Include keywords in the anchor text and deep link to relevant pages.
Updating pages Adding new information to a page / site indicates it's being maintained. It also interests visitors and keeps them coming back - so they don't need the search engines. But there is a ratio of new pages / existing pages to maintain. Frequent updates should also encourage frequent spidering.
Size & Age Large sites imply good organisation and a site the visitors will stay on for a while. Older sites are also preferred.
Links in Having at least one link from a quality site is essential. Through this you will get spidered and indexed far quicker than if you submit the site to Google. Then you need to arrange links from suitable other sites. These should be sites with a good Google ranking, not link farms etc, and related to the content of your site. Best links are from structured pages. The links on a links page should all be related, for example a page for mobile phone insurance, another for handset sales. Also, the less links on the page the better, plus if your keyword is in the title of the page, that's really good.
Specialist links Links from specialist sites and directories can give a lot of weight. But if you can find how to get listed in dmoz,let me know.
Link style If the site is offering links through an image map or using javascript, it might not be worth the effort. Go for a text link and include your keyword in the anchor text.
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