PopUnders

Popunders - there's a word that you either love or hate! Do you get annoyed that they keep appearing on the screen, or do you think they are the best form of marketing ever invented?

Well, so many people still pay for them, there must be some mileage. And one of my customers relies on them and says they bring him plenty of new customers. Other sites have tried them with little or no success.

I've said it before, and it's always worth trying new forms of marketing to see if they work for you. They might work, they might not. And the same as you should keep your eye on your marketing to ensure it is still working, if 12 months after a non-successful campaign you are looking to market your business, give them another go.

A lot of people use popup blockers. I am of the opinion that they actually help people using popunder advertising. How - well those people who don't want these adverts and won't be susceptible to them have the blockers in place. Nowadays, there are so many blockers available you probably need to actually allow them. Therefore, if you are opting in (or knowingly not opting out), that implies you are happy to receive these marketing materials and therefore more likely to use them.

For the price - usually around £20 or less for a small, 5,000 hit, campaign - they are worth a go.