Back to how to optimise your website in order to gain more website traffic. I've covered what you can do to your own pages, but what can you do aside from changes to your website - so called off page optimisation or basically link building?
Well there are various ways to get links in and I'll deal with these in due course. For now were looking just at link building campaigns. But why would you want to?
Take for example someone writing a blog about their hobby of motorcross riding. One weekend they are at an event and take a bad tumble and within seconds the local St John's Ambulance team are attending. They stop the rider from suffocating on his own tongue and save his life before passing him to the local hospital.
The guy recovers and is really thankful to the team that saved his life. Naturally, it's a major event and writes about it in his blog and recognises the efforts the St John's team put in. He finds the branch has a website, maybe with a page of pictures from the day of his accident and finds some pictures of his recovery. So he links to the page.
Now, the search engines sees him linking from his popular blog to this brand new page of pictures. They decide that if he's linking from his blog then the site and page he is linking to must be good. If he has decided it's a good page, then why not save themselves some effort and acknowledge that and also count it as good.
Therefore, links are like voting for the popularity of the site. Get the idea?
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