Whilst it's actually very nice when a customer arrives knowing what they want, along with drawn out screen prints to work from, it can be taken too far.
One guy I'm working on at the moment took my first sample and put it into photoshop and moved things around a little to explain how he wanted it to look. That's great, but then when the instructions start to tell me how to optimise the site and what I'm doing wrong - then the instructions are going too far! It's especially awkward when the instructions are based on old information - "put in loads of keywords in the keyword metadata", "put some text at the bottom of the page in the same colour as the background", "list all the keywords in the picture alt tags".
Fine, thanks for that help, but the ideas you are suggesting at best don't work, at worst can get your site banned.
Here's the simple truth. If you are getting a webdesigner to build and maintain a site then don't go for over the top on page optimisation. Just go for well built, well designed pages. If the page is over optimised using dirty tricks then when the search engines change their algorithms your site is going to drop, and maybe get banned. If you want to be tricking the search engines using the latest discoveries then you need to be in a position to be able to change your site at a moment's notice - not join a long queue of work to be done as maintenance.
If you are paying someone to do the job for you, then let them use their knowledge and build the site for you - don't tell them their work, no matter how much you have researched. Or will you be telling the pilot how to land because of your research next time you go on holiday?
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