It has long been said that search engines like pages with internal links - it implies that the page gives an overview, leading to more detailed information. And I've been reviewing my own website in the light of the recent page rank update.
I noticed that on the whole, there's an apparently random scattering of PR3 and grey barred pages, with the home page PR4 - why??? I've also often mentioned customers who complain they are not top of google on a 1 page website.
Well it was interesting when I noticed that the majority of pages that were page ranked had links to other pages in the main content. Not just the menus and other side bars.
What were the exceptions? Well there's a contact page and (OK, very naughty!!!) a landing page. What's special about these to break the rules - well they both display phone numbers - in the content.
I also mentioned yesterday that the portfolio page had gone from grey barred to PR3 in this update. What had I changed?
Well, at the time of the last update it listed 55 - 60 other websites and linked to them. Now, it links to internal pages, each of which points to the customer's website. So this has moved to the theory of giving more detail.
I'm starting to look over other sites of mine and there's a pattern forming - more information as I uncover it! But it looks like the 'perfect page' on Google has plenty of original content and some internal links or contact information in the page content.
Very interesting! Question is - how far does this need to be pushed to work?
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