Advertise your website in your shop

Here's a simple way of driving in traffic to your website for next to free - advertise it in your shop (or other outlet). But amazingly many people forget or simply choose to ignore this simple idea thinking that it is not necessary, because the people are in the shop already.

But what when you are closed, or they want to see if you carry certain products before making a trip out? Or maybe they want to print out your menu? What about publicising special offers and keeping their interest in your services? If they are more aware of your website, they are more likely to find it and show it to friends and maybe return to you.

Keeping the website name in your customers' eyes is important. Simply adding the website address to a shopfront facia can be enough for a starter. That way, people driving past when you are closed, seeing an offer in the window can look it up when they get home. They might be more likely to remember the offer if they noticed that you had a website address shown outside.

And the shop front sign is not the only place to display the website address. Buy from any of the main highstreet shops and you can almost guarantee that they will display their website address on the receipt. How much would it cost you to change your receipts to show the URL?

Maybe try adding the website URL to price labels next time you are getting them printed, or to menus, leaflets or anything else that you hand out. If you are not a shop, for example a solicitor, then there are still plenty of avenues to explore. Letterheads, compliment slips, business cards and the likes can all be printed to include your website address.

If people are visting you as customers then make sure that they go away knowing your website's address. If they don't, then it's going to be a lot more difficult for them to find your website and return as a customer through it.