What Makes Adsense Special?

What is it that makes adsense and other PPC providers so special?

Quite simply, it is one of the few forms of truely targeted advertising, where you know exactly what your customers are interested in at the moment they read your advert. What's more, if they click on your advert, they aer showing that they are interested in it's content.

So, not only do you make sure you pick good keywords for the advert, but you also make sure that the advert appeals to the right people. It should be worded in such a way that it is attractive to those you want to visit you, but also if there's any ambiguity in the keywords, those people that aren't going to be interested in your services see that straight away and don't click - saving your budget for your target audience.

So how do you do that? Well, there's quite a few little tricks to be used there and I'll talk in detail next time about what I'm doing for a couple of my customers, John and Mo and Tom Harper, who are both actually friends, advertising their similar Spanish Catfishing holidays.