Tuesday 23 October 2007

Articles for Link Building

My troubled SEO experiment makes me wonder - is it worth writing articles any more? And by this I mean for submission to article directories, not blogging.

I suppose the answer is – why are you writing them? If you are hoping that loads of people will publish them and thus give you links back, there's a chance you are wasting your time. Some of these people will have ‘forgotten’ to include your link. But that's a minor problem. My experiment showed that Google just wasn't interested in syndicated articles. It ignored the pages. If it's ignoring the pages then it's ignoring the links on those pages.

So if you are writing in the hope of gaining lots of links, stop it. You are wasting your time!

Is there any use in writing articles? I believe so, and as always we are being pushed more towards honest openness with people browsing the internet. If you write interesting articles that people will read on ezines etc and those people then want to read more from you or about what you say, then this is the way forward.

Write articles that make people want to read more about what you have to say. Link to your blog or where you publish your thoughts – or just give the URL, it doesn't need to be a link.

Link building is dieing – search engines created a monster and now are going to kill it. Just pity the poor SEO companies that survive on link building.

No comments: