A really strange request accompanied a new website this week. Could we make sure that the URL we registered was NOT obvious and easy to find??? You would think from such a request that I had taken on a dodgy website, but no, this was a shop owner with a clothes shop on the high street.
He requested that we do everything possible to stop his competitors finding the website and 'stealing' his ideas. But, I tried to point out, if your competitors can't find the site, then surely neither will your customers. If you aren't advertising the website name on the shop front, in adverts, on receipts, on letterheads and business cards and everything else you get printed, how will your loyal customers know where to find your site - or even that you have one?
Would you ever not publicise a phone number so that competitors can't find out what type of phone line you are using and how good your telephone service is? Does it really matter if your competitors see your site - are they really going to copy your ideas (especially when the same web designer is building your site and theirs.....)?
Get your site published. Tell the world it exists and make it as easy as possible to find. It's hard enough getting traffic - don't make it harder for yourself!
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