So I created 3 identical blogs, every day I posted a different travel article to each blog. One blog didn't have any external links, just relied on the ping. The second had links from pr3, pr4 & even a pr5 site (on all pages of each of these sits). The third had the same links as the second, but all included target=”_blank”.
Theoretically, 2 & 3 should be seen as the same to search engines, in popular belief. 1 should be far less popular.
But, content is king and this experiment has proved that!
Day 1, all 3 sites cached on Google – caused by the initial ‘ping’ from blogspot.
Day 2, none of them cached.
Day 3, site 1 (the one without links) is cached, the others aren't…
Day 4, site 1 still cached and site 2 (without target) has 1 sub page cached.
Day 5, only the sub page on the second site is cached. Great I thought, expected results starting to appear…
Day 6, where have all of the sites gone!!!
It looks like using the freely distributed articles was a big mistake. Google has already detected them as duplicate content and dropped them (and of course the links within them – the authors have wasted their time…).
It's proved to me how effective Google is at spotting duplicate content (there were some minor spelling corrections etc applied to some articles) and the importance of writing your own material.
So I'll be starting the experiment again, this time with 3 sub domains. But first, the task of writing an interesting article for each blog. I might as well leave them running and give each one a genuine piece of new content and see what's happened in a week.
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