If you are carefully watching what pages people are visiting and what keywords they are using to get there (and which search engines they are using...) it won't take you much effort to go one step further and work out what on those pages you are doing well.
You might find that you have accidentally optimised a page for a certain keyword or that you have lots of internal links to a page that are generating a lot of traffic. Look for these sort of freaks of traffic and as well as using them to target more sales from that page, review where the keywords are in relation to that page.
You are now in the position of being able to create new pages using different keywords and using the same strategy as the successful page. If might be that you need to use lot of page, each with genuine information about different subjects, to get the required number of visitors. This can be a lot of effort, but a lot less than is required to get you top (and remain top) for a hotly contested keyword.
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