You would think that having a site in top position on Google for a major search term would be a sure fire way of getting plenty of traffic.
Recently I've had a site work up through the listings for the term Compare Mortgage Rates. It's hovered between 2nd and 4th for a while now, with quite impressive volumes of traffic.
But this week it's made top position. First site of 6,000,000 results. Very impressive indeed and a result after 3 years of hard work on the site. But strangely I've noticed a drop in the traffic this week!
Whether this is because the top place is immediately under the paid adverts and is ignored or whether the traffic generally for the keywords is currently down, only time will tell. Or maybe the site has dropped for lesser keywords. It's just so ironic and annoying!
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