Well my hosts have got my stats back up and running and are in the process of filling in the missing days, so now I can look at what's working on the site.
One of the first things I noticed when I reviewed what pages were being hit and what search terms are getting people there, is that there was a misspelling on a page. In short, AllianceandLeicester.co.uk was generating some traffic for those sort of keywords.
When I reviewed the page, it had 1 link to the Alliance & Leicester website, whereas through my affiliate links I was able to display 5 different adverts, with another couple I was able to sign up for.
This was a very useful weapon. If you know what search terms your visitors are using to find a popular page, then you know what they are interested in. Therefore, you can give them more of what they want. In this case, more links to different parts of the Alliance & Leicester website.
This is a big advantage of monitoring and reviewing successful keywords. You can be certain of why people are visiting you and use that knowledge to convert more sales / leads.
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