The reason my Mortgage Rate Comparison website so suddenly dropped from first listing to page 5 then 7 has still not been explained, but it has begun to slowly crawl up the 7th page. Analyzing the site, the statistics and recent changes and there are just too many possible causes and explanations.
Working on the theory that Google will visit approximately once per week (visits to the home page were 6 days apart) then any changes I make could take a week before they are recorded. Typically, I've noticed that after Google has visited a page it's 2 days before you see the cache change.
But it remains a very worrying time when a website drops so suddenly. It's long been a worry of mine that it would happen with this website, but there's just not been the time and effort available to develop a new site to share the load. Other sites that I've got in place for other schemes have been neglected recently due to pressures of work and left to rot, whilst the Mortgage Rates site has been given the attention it needed.
It's a hard lesson learnt - don't put all of your eggs in one basket. Just one site generating a huge percentage of income through search engine optimisation is a disaster waiting to happen.
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