It's very frightening when suddenly your traffic drops and you realise that your site that was top of Google is now down on 5th page, and your major source of income has dropped.
And that's what's just happened to my Mortgage Rates site. I've had it happen to customer sites and with a little work they are quickly back up again. It can be one of many reasons, sometimes it just happens and then a few days or weeks later it reappears, back where you wanted it.
All it seems to need is for your server to be having a bad day at the wrong time, Google doesn't find the site and then you drop. As long as the server is back next time Google comes visiting then it should recover.
Or it could be that you have made changes to the site that have taken the optimisation over the top - it looks too spammy. Have a think (or keep a log of changes) as to what you might have changed over the last couple of weeks and see if they can be undone.
It's unlikely with a massive drop that it's all your competitors suddenly out performing you. More likely something you have done, or something happened on your server.
It's a horrible time, but you just have to sit there, take stock of the situation and see if you can rebuild. You were there once, try to get back there!
But it's also a very good reason not to have all your eggs in one basket - don't just rely on 1 site and it receiving visitors from search engines.
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