Friday 27 June 2008

Adsense - Friend or Foe?

There's a lot of debate around about whether Google's adsense should be included on websites or not. One side of the argument states it's a good way to earn money. The other says that often little is earned and it can detract from the content of the website.

Which is right? Well, I think both (not really sitting on the fence!!!).

Simple. For a corporate website selling their own product then it's unlikely that adsense will bring in any significant revenue and the adverts will distract from the content.

But if you are running a blog, ezine, review or information site, then why not? If your main income from the site (or the site doesn't have an income stream) is affiliate selling, then I think it can be very worth while adding another source of income.

Some people will shout me down saying that it's rare to earn much from adsense. Yes, plenty of people earn very little, I'm sure. But in my experience the adverts can be well worth while. If your site has original content, plenty of traffic and especially if it's targeting keywords that are likely to be move expensive, then it's well worth the short amount of time it takes to sign up and add the code to your site.

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