You have decided what link building software to use, you have got a list of sites to get in touch with and put their links into your linsk directory, but should your link look like?
Most take the format of:
UK Mortgage Rates - compare all mortgage rates online.
That's three elements - the URL, the title and a description.
The description is the easiest to deal with - just describe what your site offers - it's not important for search engine optimisation (yet!). The URL - well the obvious thing is to link to your home page and many link exchanges demand that. But also consider requesting that some of the links point to your internal pages - this helps get traffic up over the entire site.
Then comes the important bit - the title or link text. Much has been written about this and there is a great deal of care required in any search engine optimisation - too much and the search engines pick up on this and you can get banned.
Most advice is that having keywords in the anchor text - the title - is advantageous in getting you rated higher for those keywords. So, if you want to rate higher for cottage holidays, thne use them.
But if suddenly you get 100 links in using the same keywords then it is obviously artificial. So don't just target one keyword. Try cottage holidays, holiday cottages, UK holiday cottages, cottage holidays UK etc. Really going for link building? Then if you are building heavily find an even wider variety of anchor texts. Try Cornwall holiday cottages, Devon cottage holidays etc.
Variety is the spice of life. Combine the wider range of anchor texts with linking to the relevant website pages - for example, Dorset Holiday Cottages would point to the Dorset home page. Simple!
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