Tuesday 17 June 2008

Using Email Signatures

Have you ever noticed that some free email services add adverts to the bottom of the emails? The reason why is that these adverts pay for them to run the service.

If it works for them, why not for you? Now OK, for them you are distributing their adverts to people you know that might not know about their services. On the other hand, most of your emails are being sent to people you know. But what if not everyone knows what you do, or that you are trying to earn an extra income on the side by promoting an affiliate scheme or whatever website you are trying to promote?

By adding a signature to the bottom of your email you are showing everyone who receives your email your message and maybe some of them will look at the website. This is at it's best when people then forward your email. Every sent a joke to a colleague? More to the point, have you ever received jokes and see that people haven't deleted the original email?

If you look down that list and see what's at the bottom, others might later do the same. And that could be your advert.

And it's not just this sort of distribution that works. Quite often you may be emailing people you don't know - trying to make bookings and so on. Well they also might see your advert - it's always worth a go when the advertising is free.

The same can happen when you use an email address from within your domain. The recipient might just notice that URL, and if it's something that interests them then bingo - they might turn into a visitor.

I'm not promising overnight riches from email signatures, but they are totally free so well worth giving a go.

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