Using Blogs To Promote Your Website

Like using forums, using blogs to promote your website can be extremely rewarding, but should be done carefully to stay above board and not upset the owners.

There are two ways to use blogs to promote a site. First, using your own blog to promote your own product and second, visiting other people's blogs.

So, using your own blog - how's that done? Well, it can be as simple as running a blog for whatever purposes and the blatantly going "See my Mortgage Rates website." - see, just done it there for myself! If the blog / post is well page ranked, then it's a one way link into your website... Plus, if it is applicable to your audience, then there's a good chance of traffic following the link.

The next step is to tun a blog specifically for your product or services, either independently or on your own website. It can be a general blog designed just to create lots of content and therefore the chance of numbers of people finding it, or it can be specifically to mention and discuss various aspects of your products and services.

You can also post comments on your blog about posts on other people's blogs and link to them. Sounds crazy - probably is - but if the blog has got features such as trackback installed then they are likely to link back to your post. This might have the rel="nofollow" instruction of the link, if so it doesn't help for SEO. But even if it does, if you found the post then so will others. And they will be interested to see what you had to say when you linked to the blog, so an amount of traffic can start to appear.

Posting comments onto other people's blogs is the same idea as the trackbacks. These can frequently be covered up by the rel="nofollow" instruction, but visitors will see the comments and some may follow if your comment is interesting. If it's just blatent self publicity, then it's likely not to be followed and possibly even deleted.

Work with these people, not against them. Do unto you as you would have others do to you and everyone will be happy and your website traffic will increase.