Sunday 15 June 2008

Fliers to market your website

Fliers can be an efficient way of marketing a website, or any business for that matter. You only need to look at your post and the free newspapers to see how many people rely on them for your business.

You need to put together a good looking and well presented convincing flier. Spell out what you offer quickly and plainly. Spell out the advantages of your services against the next guy's and make sure the leaflet looks the part.

Leaflets that drop through my door on badly cut cheap white paper, with less then perfect printing find their way to the bin even quicker then the better quality leaflets. And those with bad spellings and apostophes in the wrong places get the speediest trip of all!

So make sure leaflets are well written and spell out why a customer should use your services. They can then be rapidly distributed around your target audience. If your audience is householders or general public, then dropping the leaflets on a door to door basis is ideal. If you are looking for commuters, then car parks could be what you need. But if you are dealing with businesses, then leaflet dropping around the relevant businesses is the only option.

Targetting small businesses can be trickier - especially if they are so small that they are typically ran through private homes - are there are a lot of those around here. With them, you are best getting a list of businesses and their addresses to drop the leaflets to. But be aware that not all directories like you making marketing lists from their data.

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