Too many people think that it's easy to set up a website using an affiliate feed, get it listed on the search engines and sit back and wait for the cash to roll in.
I even had people come to me and ask me to build the sites for them. They look blankly back at me when I ask them how they will promote the website, expecting me to produce a website for £300 that will do all of this for them.
Well, if I could spend a couple of days to produce a website that would earn thousands of pounds per year, would I be charging a few hundred for it? Or would I be producing those websites for myself...
What I try to offer is the opportunity for them to add something themselves to the website. Product reviews is usually a good one and let them choose which products they try to sell and add just these to the website.
If you are a travel affiliate then instead of just listing the same old huge list hotels or villas, make sure that you are including resort guides researched and written by yourself just for the site. Maybe even start a travel blog and include the accommodation details in that rather than just listing the 10,000 hotels available.
Whatever you are trying to sell, make sure that you add something to the information available. This means that there is less risk of falling to the search engines duplicate content filters and more chance of visitors stumbling across your new website. Just remember that if you are expecting to make a couple of thousand per year from the affiliate scheme then you are probably going to need to invest the appropriate amount of time to that site.
Feel free to post ideas in the comments!
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