Need to get more traffic to your website but working on a budget? Not all ideas need to cost an arm and a leg - here's my top 7 ideas of getting new customers to your site, whilst not spending too much, some are even free...
PopUnders - this is where when a website on a similar theme is visited by a customer, your website is opened in a window behind the main one. This is low cost and can really provide tons of traffic. It's good because you know what theme of site the person is looking at and therefore a bit about what they are interested in.
Link Building - if you want to maintain a good search engine position then swapping links with other sites is a must. Not only can this actually allow people to find your site through these links, but search engines also see these links and assume that you are becoming more popular - and list you higher in their search results.
Fresh Content - by keeping your website updated with fresh content is a must. Whether it is freshly added information, the latest news or just maintaining your product database, make sure that changes are there. Not only does this make the search engines see that the site is maintained, which means they are more likely to list them highly, if the updates are interesting enough visitors will bookmark your site and want to return to see the lastest changes.
Articles - writing articles that your potential customers want to read about and that other people can distribute for you can interest new people and tempt them into visiting your site. Don't try to over-sell your services, write about what they want to read about and at the end tell them how you can help them. Go to a few article distribution sites and keep an eye on the increasing traffic.
Advertise name in shop / on literature - this is one that is often missed by customers, but such an easy way to promote a site. Just make sure that your customers and visitors to your outlet know about your website. They might be wanting to shop out of hours or compare your prices to someone else during their lunch break. So put your URL on your shop sign, on your price tags, on all of your stationary and everything else that your customers might be picking up from you.
Run a newsletter - sign up to a free newsletter provider, put a signup form on your website and encourage visitors to sign up for the newsletter. Maybe even encourage them to sign up by offering special discounts via the newsletter. These people have then shwon an interest in your product and are more likely to want to buy from you - if they are reminded about you enough. Just don't over do the newsletters and annoy them.
Free Directories - depending on your website content, free directories can generate loads of traffic. I personally consider these more relevant to websites where the theme is one where people are taking more time to search for new websites. For example, I've used these to great effect on dating sites and sports site, sites about hobbies, interests and recreations can all have plenty of people digging around for more websites to visit.
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