Articles for website marketing

Many sites, large and small, use articles to promote themsleves. Articles work in two directions at once.

First, reader see what you have written, see you as an expert and visit your site.

Second, with some article publications, the article is published on a website and in return the page links back to your site. So you have a source of one way links.

Either way is goog for business. The former is best whilst the article is new and being distributed in e-zines, but like the second, SEO, aspect as long as the article is displayed on websites with the links live then there is the chance of benefits.

But what sort of articles should you be writing? Articles should be honest, whilst not directly selling your product. You should be writing impartial advice and using the information imparted to convince your reader that you know what you are talking about and tempting them to read more about what you have to say by visiting your site.

Articles should be unique and have something in the title that makes them stand out - why should a publisher publish your article rather than someone else's? Getting your article picked up by publishers is vital - else you are wasting your time.